Insights on AI Search & GEO
Deep dives into Generative Engine Optimisation, AI citation strategies, and the future of content discovery.
AI Visibility, Sector by Sector · Beauty & Cosmetics: how do brands get into AI recommendations?
Every sector is being reshaped by AI visibility. First in a sector-by-sector series: how AI is changing discovery, trust and recommendation in beauty.
GEO in 2026: what changes now that AI Overviews have reached France
Google rolled out AI Overviews in France on 22 July 2026. What it changes for GEO: measured click losses, the new IAB standard, three priority actions.
Search-to-Decision : how AI is transforming search into buying decisions
In 2026, the buying journey not only starts on Google, but in AI assistants. Discover how the "Search-to-Decision" model forces brands to shift from a traffic-first strategy to a recommendation-first approach.
Tiguida Dembélé, founder of Semantic Frame AI, named laureate of Orange's Femmes Entrepreneuses Season 8 (2026)
Semantic Frame AI joins Orange's prestigious Femmes Entrepreneuses acceleration programme. A key milestone backed by HEC Paris to establish Generative Engine Optimisation (GEO) as the new visibility standard for businesses.
What Google's AI optimisation guide really changes for GEO
Google has released its official guide to AI optimisation. The verdict is clear: SEO remains the engine, but GEO is the essential satnav to get cited in generated answers. Discover the 4 practical steps to adapt your content strategy today.
What is prompt research and why does it matter for GEO?
Prompt research shifts optimization from isolated keywords to full AI conversations. Here's how to map user prompts and build content that gets cited by generative engines.
In 2026, what if your best salesperson isn’t on your site, but on ChatGPT?
In 2026, 40% of consumers use AI to guide their purchases. Learn how the "Search-to-Decision" journey redefines the role of brands and turns e-commerce websites into final validation spaces.
Beyond SEO: why the AI Visibility Audit has become your #1 priority
Why your messy HTML is invisible to AI (and how Semantic HTML fixes it)
Stop being invisible: how to actually get your content into AI answers
How do you actually measure the ROI of a GEO strategy?
Get started with a GEO strategy : 5 First Steps
Is GEO really replacing SEO? (What the data says)
What is the difference between SEO and Generative Engine Optimisation (GEO)?
