Privacy Policy

Last Updated: January 8, 2026

1. Introduction

MARKATTIC FUSION (doing business as Semantic Frame) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our Service at https://app.semanticframe.ai.

Data Controller:

  • Company: MARKATTIC FUSION
  • Operating As: Semantic Frame
  • Location: Paris 75020, France
  • Contact: contact@semanticframe.ai

This policy complies with the EU General Data Protection Regulation (GDPR).

2. What Data We Collect

Personal Information

  • Account Data: Name, email address, company name, phone number
  • Payment Data: Billing information (processed by payment providers)
  • Profile Data: User preferences, settings, language

Content Data

  • Uploaded Content: Articles, documents, and files you upload for optimization
  • Optimized Content: Generated results from our AI optimization process
  • Brand Semantic Profile: Your brand voice preferences, tone guidelines, optimization settings

Technical Data

  • Usage Data: Pages visited, features used, time spent, clicks
  • Device Data: IP address, browser type, operating system, device type
  • Cookies: Session cookies, preference cookies, analytics cookies (with consent)

Analytics Data

  • Platform Analytics: How you use Semantic Frame
  • Performance Metrics: Service performance, errors, optimization results

3. How We Collect Data

Directly from you:

  • When you create an account
  • When you upload content
  • When you configure your Brand Semantic Profile
  • When you contact support

Automatically:

  • Through cookies and similar technologies
  • Through platform usage tracking
  • Through server logs

4. Why We Collect Data (Legal Basis)

Under GDPR, we process your data based on:

Contract Performance

  • To provide the Semantic Frame Service
  • To process your content for GEO optimization
  • To manage your account and billing

Legitimate Interest

  • To improve our Service
  • To analyze platform usage
  • To develop new features
  • To ensure platform security

Consent

  • For analytics cookies (you can opt out)
  • For marketing communications (you can unsubscribe)

Legal Obligation

  • To comply with French and EU law
  • To respond to legal requests
  • To enforce our Terms of Service

5. How We Use Your Data

To provide the Service:

  • Process your content through AI optimization (Claude API, Gemini API)
  • Generate optimized versions of your content
  • Store your Brand Semantic Profile
  • Provide customer support

To improve the Service:

  • Analyze how users interact with the platform
  • Identify bugs and technical issues
  • Develop new features
  • Optimize performance

To communicate with you:

  • Send service updates and notifications
  • Respond to your inquiries
  • Send important account information
  • Marketing communications (with consent - you can opt out)

To ensure security:

  • Detect and prevent fraud
  • Protect against unauthorized access
  • Monitor for security threats

6. Who We Share Data With

We do NOT sell your data to third parties.

Third-Party Service Providers (Subprocessors)

We share data with trusted providers who help us operate:

AI Processing:

  • Anthropic (Claude API): Processes your content for optimization — Location: United States (with EU Standard Contractual Clauses) — Privacy Policy: https://www.anthropic.com/privacy
  • Google (Gemini API): Processes your content for optimization — Location: United States/EU (varies by service) — Privacy Policy: https://policies.google.com/privacy

Infrastructure:

  • Supabase: Database and authentication — Location: EU servers (Ireland) — Privacy Policy: https://supabase.com/privacy — DPA available upon request

Analytics:

  • Google Analytics: Usage analytics (with cookie consent) — Location: United States — Note: You can opt out via cookie settings

Other Services:

  • Google Drive: File storage (if you use this integration)
  • Email Service Providers: For transactional emails

Legal Requirements

We may disclose your data if required by:

  • French or EU law
  • Court orders or legal processes
  • Protection of rights, property, or safety

Business Transfers

If MARKATTIC FUSION is acquired or merged, your data may be transferred to the new entity (you will be notified).

7. International Data Transfers

Your data is primarily stored in the EU (Supabase, Ireland).

Some services process data outside the EU:

  • Anthropic (Claude API, USA): Protected by Standard Contractual Clauses (SCCs)
  • Google (Gemini API, USA/varies): Protected by Google's data transfer mechanisms

We ensure adequate protection for all international transfers as required by GDPR.

8. How Long We Keep Your Data

Account Data:

  • Duration of your account + 3 years (French legal requirement)

Content Data:

  • As long as your account is active
  • 30 days after account deletion (grace period for recovery)
  • You can delete content anytime

Analytics Data:

  • Anonymized after 26 months
  • Aggregated data kept indefinitely (no personal identifiers)

Legal Data:

  • As required by law (typically 5–7 years for tax/accounting)

9. Data Security

We protect your data with:

Technical Measures

  • Encryption in transit (HTTPS/TLS)
  • Encryption at rest (database encryption)
  • Secure authentication (password hashing)
  • Regular security updates
  • Access controls and user permissions

Organizational Measures

  • Limited employee access (need-to-know basis)
  • Confidentiality agreements with staff and contractors
  • Regular security audits
  • Incident response procedures

Despite our efforts, no system is 100% secure. You are responsible for keeping your password confidential.

10. Your Rights Under GDPR

As an EU data subject, you have the right to:

Right of Access

  • Request a copy of your personal data
  • We will provide it within 30 days

Right to Rectification

  • Correct inaccurate or incomplete data
  • Update your account information anytime

Right to Erasure (“Right to be Forgotten”)

  • Request deletion of your personal data
  • We will delete within 30 days (except where legal obligation applies)

Right to Restrict Processing

  • Ask us to limit how we process your data
  • We will comply with reasonable restrictions

Right to Data Portability

  • Receive your data in a structured, machine-readable format
  • Transfer your data to another service

Right to Object

  • Object to processing based on legitimate interest
  • Object to marketing communications (opt-out anytime)

Right to Withdraw Consent

  • Withdraw consent for cookie tracking
  • Withdraw consent for marketing emails

Right to Lodge a Complaint

  • File a complaint with the French data protection authority (CNIL)
  • CNIL website: https://www.cnil.fr

To exercise your rights, email: contact@semanticframe.ai

11. Cookies and Tracking

We use cookies to:

Essential Cookies (No consent required)

  • Keep you logged in
  • Remember your settings
  • Ensure platform security
  • Enable core functionality

Analytics Cookies (Consent required)

  • Track platform usage
  • Understand user behavior
  • Improve the Service

Marketing Cookies (Consent required)

  • Personalize your experience
  • Deliver relevant content

You control cookies through: our cookie banner (first visit), your browser settings, or our platform settings.

Refusing cookies: May limit some functionality.

12. Children's Privacy

Our Service is not intended for users under 18 years old.

We do not knowingly collect data from children. If we discover we have collected data from someone under 18, we will delete it immediately.

13. Data Breach Notification

If a data breach occurs:

  • We will notify the CNIL (French data protection authority) within 72 hours
  • We will notify affected users if the breach poses high risk
  • We will take immediate steps to contain and remediate

14. Brand Semantic Profile (BSP) Confidentiality

Your BSP data is treated as confidential business information:

  • We do not share your BSP with other clients
  • We do not use your BSP to train AI models without explicit permission
  • Your brand voice preferences remain proprietary to you

15. AI Processing and Your Content

When you use our Service:

  • Your content is processed by AI APIs (Claude, Gemini)
  • Processing occurs in real-time and is not stored permanently by AI providers
  • We use APIs for processing only — we do not train AI models on your content
  • You retain all rights to your content

AI providers have their own privacy policies:

  • Anthropic: https://www.anthropic.com/privacy
  • Google: https://policies.google.com/privacy

You consent to this processing by using our Service.

16. Changes to This Privacy Policy

We may update this policy to reflect changes in our practices, to comply with legal requirements, or to improve clarity.

We will notify you by email (for material changes) or by notice on the platform. Changes are effective 30 days after notification.

17. Contact Us

For privacy questions or to exercise your rights:

Data Protection Contact:

  • Email: contact@semanticframe.ai
  • Company: MARKATTIC FUSION (Semantic Frame)
  • Address: Paris 75020, France

Data Protection Officer (DPO):

  • Tiguida Dembele (Founder)
  • Email: contact@semanticframe.ai

French Data Protection Authority (CNIL):

  • Website: https://www.cnil.fr
  • You may file a complaint if you believe your rights have been violated

18. Your Consent

By using Semantic Frame, you:

  • Acknowledge you have read this Privacy Policy
  • Understand how we collect, use, and protect your data
  • Consent to our data practices as described
  • Understand your rights under GDPR

This Privacy Policy is effective as of January 8, 2026.

We are committed to protecting your privacy and handling your data responsibly under French and EU law.